Your Google Business Profile: a 10-minute checklist

When someone searches for your business, or for "barber near me", your Google Business Profile is what shows on the map. It's free, and a well-kept profile brings in calls and visits on its own.

Ten minutes, once a month

• Check your name, address and phone number match your website exactly.
• Choose the most specific main category you can, then add any others that fit.
• Keep opening hours and holiday hours up to date.
• Add your website link and, if you take them, your booking or order link.
• Upload a few new photos: outside, inside, products and team.
• Reply to every review, good or bad, politely and briefly.
• Post an offer, event or update so the profile looks active.

Why it matters

Customers compare businesses side by side on the map. Up-to-date hours, recent photos and replies to reviews make you the obvious one to pick.